Gesundheitsakte TK-Safe geht in den erweiterten Anwendertest

heise online Newsticker - 26. April 2018 - 11:30
Die TK und IBM haben eine elektronische Gesundheitskarte entwickelt, die nun von TK-Versicherten getestet werden kann.

13 Milliarden Euro: Apple will Steuernachzahlung an Irland einleiten

heise online Newsticker - 26. April 2018 - 11:30
Fast anderthalb Jahre nach Ablauf der ursprünglichen Frist soll ein Deal zwischen Apple und der irischen Regierung nun den Weg für die angefochtene Milliarden-Nachzahlung freimachen.

Keine Strafen: Österreich zieht neuem Datenschutz die Zähne

heise online Newsticker - 26. April 2018 - 11:00
In letzter Minute nimmt Österreich der neuen EU-Datenschutzverordnung den Biss, die meisten Verstöße werden straffrei bleiben. Und Datenschutz-NGOs dürfen keinen Schadenersatz eintreiben.

Gegen Mietexplosion: Palma de Mallorca untersagt Vermietung über Airbnb & Co.

heise online Newsticker - 26. April 2018 - 11:00
Immer mehr Immobilieneigentümer in Palma de Mallorca reservieren ihre Wohnungen für Touristen, für Einheimische explodierten die Mieten. Dem will die Stadtregierung nun einen Riegel vorschieben und untersagt die Vermietung von Wohnungen.

50 Tipps für bessere iPhone-Fotos

heise online Newsticker - 26. April 2018 - 11:00
Das stets griffbereite Smartphone macht selbst Spiegelreflexkameras Konkurrenz: Mit einigen Kniffen lässt sich aus der iPhone-Kamera auch in schwierigen Fotosituationen mehr herausholen – oft reichen dafür Bordmittel aus.

Matt Glaman: Enabling RESTful web service interfaces in Drupal 8

Planet Drupal - 26. April 2018 - 11:00
Enabling RESTful web service interfaces in Drupal 8 Drupal 8 ships with the RESTful Web Services module which allows you to expose various API endpoints for interacting with your Drupal site. While the community is making a push for the JSON API module, I have found the core' RESTful module to be pretty useful when I have custom endpoints or need to implement Remote Procedure Calls (RPC) endpoints. However, using the module and enabling endpoints is a bit rough. So, let's cover that! Also note, this blog covers the content from the introduction of the Web Services chapter from the Drupal 8 Development Cookbook.

"Future Mobility": VW verspricht “Weltpremiere” auf der Cebit

heise online Newsticker - 26. April 2018 - 10:00
Der Volkswagen-Konzern plant auf der neuen Cebit im Juni einen großen Auftritt. Der Autohersteller hat einen eigenen Stand und wird Gastgeber des eintägigen “Volkswagen-Summit”. Auf der Messe soll es zudem eine Weltpremiere geben.

Endspurt: Leitfaden gibt konkrete Hilfe für Umsetzung der DSGVO

heise online Newsticker - 26. April 2018 - 10:00
Ab dem 25. Mai 2018 endet die Übergangsfrist für die Datenschutz-Grundverordnung (DSGVO). Doch viele wissen immer noch nicht, was konkret zu tun ist.

PCIe-SSDs Samsung 970 Evo und 970 Pro: Schreiben mit 3 GByte/s

heise online Newsticker - 26. April 2018 - 10:00
Samsung setzt noch einen drauf: Die neuen PCIe-SSDs der 970-Serie sind vor allem beim Schreiben schneller als ihre Vorgänger.

Kabel-Fusion: Vodafone und Liberty Global offenbar kurz vor Einigung

heise online Newsticker - 26. April 2018 - 9:30
In die Gespräche über einen möglichen Verkauf von Unitymedia an Vodafone stehen einem Zeitungsbericht zufolge kurz vor dem Abschluss. Eine Fusion der beiden größten deutschen Kabelnetzbetreiber hätte Konsequenzen für den Wettbewerb, warnt die Telekom.

Datenschutzgrundverordnung in kleinen Firmen: DSGVO? – Nie gehört

heise online Newsticker - 26. April 2018 - 9:30
Die neuen Datenschutzbestimmungen nehmen auch kleinste Unternehmer in die Pflicht. Sind sie darauf vorbereitet? Die Uhr tickt. Bei Verstößen drohen empfindliche Bußgelder. Doch Grund zur Panik gibt es nicht, meinen Datenschützer.

Precision, Latitude & OptiPlex: Neue Dell-Rechner fürs Büro

heise online Newsticker - 26. April 2018 - 9:00
Auf einen Schlag hat Dell viele neue Notebook-Modelle seiner Precision- und Latitude-Serien präsentiert. Auch neue OptiPlex-Desktops kommen auf den Markt, darunter zwei All-In-One-Systeme.

Mädchen und freizügige Clips: Musical.ly spricht von "komplexem Problem"

heise online Newsticker - 26. April 2018 - 9:00
Die Video-App Musical.ly steht bei Kindern und Jugendlichen hoch im Kurs. Schaut man genau hin, finden sich freizügigere Clips, nicht selten von jungen Nutzerinnen. Experten warnen vor Missbrauch. Das Unternehmen spricht von einem "komplexen Problem".

Neues Chrome-Design: Tabs werden runder

heise online Newsticker - 26. April 2018 - 8:30
Der Chrome-Browser bekommt bald ein neues Aussehen und verliert einige Ecken und Kanten: Die Tabs werden runder, ebenso die Adressleiste. Einen ersten Blick auf die Änderungen gewährt die Canary-Version von Chrome.

Gerichtsurteil: Widerrufsrecht gilt auch für Online-Apotheken

heise online Newsticker - 26. April 2018 - 8:00
Bei Bestellungen im Internet haben Kunden ein Widerrufsrecht. Allerdings kann das in bestimmten Fällen ausgeschlossen werden, zum Beispiel für leicht verderbliche Waren. Verschreibungspflichtige Medikamente allerdings zählen nicht zu den Ausnahmen.

AMD: Ryzen 1000 vor Abverkauf, supersparsame Ryzen 2000 mit Vega-GPU im Anflug

heise online Newsticker - 26. April 2018 - 7:30
Zahlreiche AMD-Prozessoren der Serie Ryzen 1000 stehen vor dem Abverkauf. Derweil legt AMD bei den neuen 2000er-Prozessoren mit besonders sparsamen Modellen nach.

Zahlen, bitte! Hubble-Weltraumteleskop blickt 13,4 Milliarden Lichtjahre tief ins All

heise online Newsticker - 26. April 2018 - 7:30
Seit genau 28 Jahren liefert das Hubble-Weltraumteleskop im All beeindruckende Bilder und lichtete sogar ein Objekt in der unvorstellbaren Entfernung von 13,4 Milliarden Lichtjahren ab.

Marktforscher: iPhone 8 und 8 Plus schlagen iPhone X

heise online Newsticker - 26. April 2018 - 6:00
In den USA sollen sich die beiden billigeren aktuellen iPhone-Modelle besser verkaufen als das teure Topmodell. Schon zuvor hatte es Spekulationen über eine Absatzschwäche beim X gegeben.

Drupal Association blog: Promote Drupal - Starting with Drupal.org Redesign

Planet Drupal - 26. April 2018 - 2:48

You may have noticed that the Drupal.org front page has a new look. It’s just the start of our Promote Drupal Initiative that focuses on getting new decision makers to fall in love with Drupal. We started this work with the front page redesign, which is detailed below. 

We will accelerate this initiative and do so much more once we reach the $100,000 goal of the Promote Drupal Fund. This allows us to put the staff and resources in place to coordinate a multi-prong Drupal promotion with community members. 

Good news! We are more than halfway to our $100,000 goal. Thank you early supporters for investing in this fund. 

Together, let's show the world just how amazing Drupal is for organizations.  

Invest in the Promote Drupal Fund today! About the New Drupal.org Front Page

Come for the software; stay for the community is Drupal community’s long time tagline and remains at the heart of the project. It resonates because so many of us chose Drupal as our CMS and then we fell in love with the community. We want more people to take this journey and it starts with getting more people to adopt Drupal. 

That is why the Drupal Association updated the Drupal.org front page. Today, it is oriented to serve the various types of decision makers and influencers who are considering Drupal for their organization – and who will hopefully be our new community members. You may have heard about this project in our public board updates, Supporting Partner updates, or other channels. If not,  this post should provide ample insight. 

The research

Over the last two years, the Drupal Association iterated to improve the front page to better communicate with the audience who comes to the front page – evaluators. We could tell they were evaluators because they click on the content that someone needs to evaluate Drupal: Case studies, Try Drupal, etc. While there are roughly 2 million unique visitors to Drupal.org each month, about 350,000 of those uniques are visiting the front page. 

With 93% of Drupal.org traffic being anonymous, what we didn’t know was “who were these evaluators and what did they need to fall in love with Drupal faster?”

Over the last six months we set out to answer those questions in order to inform a front page redesign. Research included:

  • Cross reference traffic with audience insight tools to know who is coming to the site (using our own implementation of Do-Not-Track to ensure user privacy is respected)
  • Industry research to understand who the CMS buyers and influencers are now
  • Interviews with agency owners to understand who they sell to (job function)
  • Persona research, especially front page user research about the key personas coming to evaluate Drupal
Identifying  our evaluators

What we found was that the majority of Drupal.org front page visitors have technical positions (developer to C-level) and they work for end users (like corporations, governments, universities, etc.) or agencies.  These were not surprising findings. 

What was notable was that a significant amount of visitors worked in marketing and communications. This persona is the marketer and they are the people who use a CMS to generate leads for their business, gain engagement around their company’s brand and content, and drive online sales conversions. 

The lead marketer is the Chief Marketing Officer and they are a new business decision maker for CMS. Many agencies are now selling to the CMO in addition to the CIO. When looking at industry reports, this isn’t surprising. Gartner and other industry reports show that the CMO spends nearly the same amount on technology as the CIO. It’s more and more the CMO or marketing technologist who determines what MarTech tools their team uses to drive their business. This includes their CMS, personalization, analytics, social, and more. 

Based on this initial research, we knew the Drupal.org front page had to serve three evaluator personas: developer, agency, and marketer.  The next question to answer was: “How do we design the evaluator experiences for these different audiences”?  This started our persona and user research. 

Understanding our evaluators

We used the research listed above to understand what these evaluators think, feel, and need when choosing Drupal. Below is a summary of our findings and how they informed the evaluator experience we created for the three personas. Note, there are many evaluation paths. Below provides a simple and consolidated view. 

End user technical decision maker and influencers

The technical decision maker is the CIO or Director of Engineering for an end user organization (e.g. corporation, government, university, etc.). They ultimately decide if the organization is going to standardize on a platform. Our interviews showed that they care about performance, security, maintenance, etc. A common theme showed they have a criteria scorecard. With or without a committee they shortlist CMSes. Then, they send their developers to get information and bring it back. These developers are influencers – very important people for us to cater to. 

If open source was one of the CMS criteria, then Drupal is often short listed. The developer goes to the Drupal.org front page to get information that the CIO requested such as case studies (to find out if their peers or companies of similar size use Drupal), analyst reports, and comparison sheets (e.g. Drupal vs Sitecore). Plus, this developer wants to Try Drupal so they can see how it works and decide if it is  a tool they want to work with.  From this point, there are many other steps like finding an agency in the Drupal.org marketplace to work with. 

The user research showed that the front page needs to amplify more recognizable brand name case studies and give more detail about the power of Drupal by industry. The research as well as Matthew Grasmick’s blog shows that we need a better Try Drupal experience. Plus, we need to provide a comparison sheet that that speaks to a technical person. 

While there was a need for Drupal to show up in analyst reports, there is also the understanding that Gartner and Forrester will only include software that generates income (via proprietary software license fee). Drupal being open source is not considered by these analysts (yet). So – no analyst report for now.  

Marketing decision maker and influencer

To understand this persona, we talked to CMOs and marketing technologists – the marketing people who select and maintain their marketing tools. What we found is that they want to hear how a CMS can help them achieve their business goals around lead generation, brand proliferation, customer engagement, and sales conversions. They want their team to have tools that are easy to use so they can make a fast impact doing things like pushing out press releases or new marketing campaigns. Plus, they want their teams to have autonomy so they can make the changes they need all on their own and without IT. The marketing decision makers’ needs are very different from the technical decision maker. 

The CMO or marketing technologist’s decision making process starts with the need to drive business and have the right tools to do this. Often they bring in a marketing consultant to provide a brand or business strategy. As part of the strategy implementation recommendation, the consultant may recommend a new CMS or other MarTech tool

In the absence of bringing in a business consultant, the CMO / marketing technologist will do their own research, coming up with a scorecard focused on the marketing team’s needs (content authoring experience, ease of use, impact, business ROI). They will read technologist blogs that provide product comparisons. Then, they go to the product websites to get product comparison sheets that have a marketing/business focus, watch videos known as sizzle reels and they watch videos that show what it is like to use the tool from the marketing team’s perspective. They also want to see case studies, but they want to read about the product’s business impact. They do not want to read about which modules were used. Plus, they want to learn about how a product is used in their industry. After their interest is peaked, they want to talk to someone who can answer their questions and give them a demo. 

The CMO or marketing technologist also gets recommendations from their influencers; individuals on the marketing team. They ask if anyone used the tool and if they liked using it and want to use it again. These individuals on the marketing team have a lot of power in deciding if a tool is selected or if a tool remains in their department. If they can’t use the tool well to make the business impact they must make, then they will replace that product. 

As you can see, these two decision makers within an end user organization have different evaluation paths and are choosing software based on different criteria. This means we need to offer them unique paths with different value propositions and resources that resonate with each one. 

Agency evaluator

We love when an agency choses Drupal. They provide an adoption multiplier by getting more clients to use Drupal. Plus, they are the ones who decide to have a contribution culture and encourage their staff to contribute back. 

It is often the organization’s tech lead who decides which CMS to use for their clients. That title can range from the CEO to the solution architect. This persona has similar evaluator needs as the technical end user. What is different is that they also keep in mind what their clients are asking for in terms of technology choices and functionality. 

General Drupal.org user research

Whichever persona we interviewed, there were some common themes that came up. They are:

  • There are way too many calls to action. “I don’t know what you want me to do first.”
  • The page is trying to serve too many types of people. “It’s not clear what is the page’s goal.”
  • The language on the page makes me feel like this site is not for me
  • When I click on things I don’t get what I expect to get
  • The main navigation is confusing
  • The page feels very 1990s and needs to be modernized and have a personality (not corporate, please)
Turning feedback into a redesign

After all that research and feedback, it was clear that the time was now for redesigning the Drupal.org front page. 

With all this research, we decided to

  • Modernize the look and feel, which was done by the amazing sixeleven who donated their services.
  • Streamline the front page to reduce the calls to action
  • Add evaluation paths for developers, marketers, and agencies that take them to landing pages that are tailored for their evaluation needs.
  • Highlight more big name case studies
  • Expand the industries pages
  • Use community marketing assets like the Acquia video to provide a better evaluation experience for marketing personas.
  • Update the main navigation so it is user-centric for those evaluating Drupal, Building with Drupal, and participating in the community.
What this redesign doesn’t do

We knew that we alone could not create all of the resources that are needed to effectively support each evaluation path. While we did use resources from the business community, there are many gaps such as videos that show the content authoring experience. 

Promote Drupal Fund

We will complete this work via the Promote Drupal Initiative. We can begin once we reach our $100,000 goal for the Promote Drupal Fund. Funding will allow us to put the staff and resources in place to coordinate a multi-prong Drupal promotion. Contribute today!

What About The Sponsored Content

Yes, Drupal.org is funded by placing relevant and contextual content in the evaluation path. Try Drupal is a great example. We also highlight great case studies from our Premium and Signature Supporting Partners.  Evaluators can still find our community case studies and we will amplify strong ones on the front page, too.  We started this approach in 2014 and will continue to find ways to highlight the power of the community’s work while also finding ways to generate income through sponsored content so we can grow our Promote Drupal investments.

What about the Community Resources?

Come for the software; Stay for the community – as we improve the evaluation path, we need to make it easy for these new users to find their way to the community – to understand the power and passion of our community as well as join us in our efforts. Our Community Liaison, Rachel Lawson, will begin to work with a community group this year to improve drupal.org/community<https://www.drupal.org/community>. Much of the improvements will be guided by the feedback from the community governance group and their very useful discussions and insightful recommendations.

File attachments:  persona final.png front page screenshot.jpg

Facebook: Nutzer können der Löschung ihrer Inhalte widersprechen

heise online Newsticker - 26. April 2018 - 2:30
Facebook-Nutzer, deren Inhalte gelöscht wurden, können bald Einspruch dagegen erheben: Ein Klick weist Facebook an, den Inhalt abermals zu prüfen. In der Vergangenheit hatte das Netzwerk immer wieder harmlose Inhalte gelöscht.